Competition takes a bite out of McDonald's sales in Finland
Ever-stiffer competition between hamburger chains has taken its toll on the result of McDonald's in Finland. The American fast food behemoth has shut down nine of its restaurants in the country since the beginning of the year, leaving itself with a network of 73 restaurants. Its sales in the country have similarly declined in comparison to the previous year, reveals Thomas Kelly, the managing director at McDonald's Finland.
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“Finland is a market where the competition is tough,” he says. McDonald's and its closest competitor, Hesburger, dominate not only the hamburger market but also the entire fast food market of Finland. Both of the restaurant chains sell roughly 200 millions euros worth of fast food every year.