Apple’s iPad has found its place in the Finnish bedroom
Tablet computer is used in the living room, at the breakfast table, or in bed
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Apple’s iPad tablet computer has already overtaken traditional desktop and laptop computers in popularity in many Finnish homes.
Apart from keeping up with current affairs, the iPad is used especially for surfing the Internet, carrying out various types of searches, and emailing, a fresh report indicates.
Other popular uses are social networking, the writing of blogs, game-playing, as well as watching television and videos or viewing photographs.
“In Finland, too, following the news has a strong role among the iPad users. In December of last year Helsingin Sanomat became available on the iPad and by May more than 10,000 readers had already made use of the service. The Helsingin Sanomat iPad app is the first Finnish newspaper application designed specifically for the iPad”, Petteri Putkiranta, Vice President of Development at Helsingin Sanomat says in a release.
Sanoma's iPad study was carried out in July and August of this year, and 3,673 persons took part, in Finland, Russia, Hungary, Germany, Holland, and Belgium.
The respondents were all users of the Sanoma iPad applications and the research was carried out in those countries where Sanoma Group companies are in business.
The most common place to use a tablet computer is in the home, followed by holidays and when travelling.
Most often the iPad is used in the living room in the evenings, or at the breakfast table in the mornings.
Some 67 per cent of the iPad users said they browse the Web in bed before falling asleep.
The Russians, in particular, are fervent iPad users.
In some homes in Russia there may be four separate iPads.
Nearly all of the respondents, regardless of country, have a fiddle with the iPad several times a day, and around half of them use the device between 30 minutes and two hours per day.
The most studious iPad users are the Russians and the Germans.
They both fire up the device several times a day and it often remains turned on for four hours or more.
Helsingin Sanomat
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| 14.10.2011 - TODAY |
 Apple’s iPad has found its place in the Finnish bedroom
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