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Fazer to eliminate liquorice mascot criticised as racist stereotype


Fazer to eliminate liquorice mascot criticised as racist stereotype
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The sweets manufacturer Cloetta Fazer says that it will update the design of the wrapping of its popular liquorice.
      For 80 years, Fazer liquorice sticks have been wrapped in paper adorned by the caricatured face of a black person.
      In a press release issued on Monday, Cloetta Fazer said that the change will take place at the end of this year at the earliest.
      The company says that the figure is linked with many "familiar and positive mental images".
      "Nevertheless, in a multicultural society, the package raises debate, in addition to which the change of wrapping is needed on an increasingly international market", says Anita LaxĂ©n, head of communications at Cloetta Fazer.
      The sweets company has also discussed the issue with Finland's Consumer Agency.


Helsingin Sanomat


  16.1.2007 - TODAY
 Fazer to eliminate liquorice mascot criticised as racist stereotype

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