Finland's national carrier Finnair is to revamp its overall look, taking things to a slightly lighter shade than previously.
The airline is to change its visual and service identity through the company's logo, the aircraft livery and cabin look, as well as in new uniforms and new designs for service areas.
The price-tag for the facelift is in the order of EUR 10 million.
According to a Finnair Group release on the subject on Monday, for instance staff uniforms and the painting of aircraft liveries should in any event be renewed in the next few years.
The new logo has been developed on the basis of the existing one. "The blue and white colouring has been preserved, but the modern look is lighter than before, with white and silver complementing the distinguished dark blue of the logo" states Finnair.
The Finnair fleet will be repainted in new livery by 2013, with the long-haul aircraft getting the treatment first during the course of next year.
Finnair has worked with the advertising agency SEK & Grey on the image upgrade.