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Food manufacturer HKScan pulls online ad of girl locked in cellar

Embarassing parallels with Austrian incest case


Food manufacturer HKScan pulls online ad of girl locked in cellar
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HKScan, the Swedish subsidiary of the Finnish food manufacturer HK, took an online advertisement off its website recently. In the short video, a family has locked a hungry-looking girl in a cellar.
     The girl, complaining of hunger, is silenced by feeding her the company's salsa-spiced chicken wings known as Hot tubs.
     The product was introduced by HKScan in March. The spot was soon put on the company's Swedish website, but has now been taken off.
     In Finland, the same meat product is sold under the Potku brand.
     
The decision to remove the ad came after the Austrian case in which a 73-year-old man had kept her 42-year-old daughter locked up in a cellar and abused her sexually for 24 years came to light recently.
     "We took the campaign film off the net on Tuesday. The timing could not have been worse", says HKScan's commercial director Antti Lauslahti.
     Lauslahti commented on the matter on behalf of HKScan's CEO Kai Seikku, formerly of the advertising agency Hasan & Partners.
     Lauslahti notes that the Hot tub campaign was commissioned by HK's subsidiary HKScan, and produced by a Swedish advertising agency.
     
The spot, several minutes in duration, has only been shown on the Internet. Although HKScan has removed the ad from its own website, it had been copied onto many other websites.
     Lauslahti says that there has been some negative feedback. "All we can do is to be humble, if viewers have been offended", Lauslahti says.


Helsingin Sanomat


  30.4.2008 - TODAY
 Food manufacturer HKScan pulls online ad of girl locked in cellar

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