Nokia throws down gauntlet to competitors with introduction of new multimedia handsets
World’s leading handset manufacturer to launch five new touchscreen phones this autumn
According to the Finnish mobile phone giant Nokia’s EVP of Markets Anssi Vanjoki, the company has now become the market leader in touchscreen handsets.
Vanjoki was one of the keynote speakers at the Nokia World 09 event held in Stuttgart, Germany .
The demand for touchscreen phones has increased rapidly ever since the American company Apple launched its iPhone two years ago.
“Both of our touchscreen phones have seen 10 million sales in 10 months. Half of this figure was recorded in the last three months. The N97 is selling faster than its popular predecessor the N95”, Nokia CEO Olli-Pekka Kallasvuo reported on stage at the packed event.
Currently Nokia has two handsets equipped with a touchscreen on the market. During the course of the autumn the company will introduce five new touchscreen models. The cheapest one of them will retail at a tax free price of EUR 115 while the most expensive new model will come with a price tag of EUR 500.
Two of the upcoming models will represent the new X-Series, dedicated to music and entertainment.
Unlike Apple, Nokia has given the teleoperators free hands to discount the price of the company’s smart phones.
In his speech Kallasvuo also emphasised the major changes that are taking place within the company. The greatest objective is to connect the world’s 1.1 billion Nokia handset users to the company’s new services.
At the centre of this intent lie the social networking services, the use of which has increased exponentially in recent years. In the services sector Nokia’s competitors are the American computer manufacturer Apple and the Internet search engine company Google.
“Our aim is nothing less than to make Nokia the largest provider of wireless services”, Kallasvuo declared.
Kallasvuo also admitted indirectly that the development of the Nokia services has not been without hitches.
The new Solutions Unit to be launched in October is a step towards a new way of thinking, where the designing of phones and services are taken closer to one another.
“The new unit will better enable us to deliver not only first-class devices and compelling consumer services, but also complete solutions that integrate the two seamlessly”, Kallasvuo said.
The Solutions unit is a logical step in Nokia’s business operations, where there has been both ups and downs, Kallasvuo explained.
According to Kallasvuo, Nokia’s services are actively used by 55 million people around the globe, and the figure is growing daily towards the goal of 300 million active users.
One way to entice new customers is to lower the price of smart phones.
Nokia’s new strategies also include supporting several service platforms and increasing co-operation with partners to add to the handsets’ usefulness to their owners. One example of this is co-operation with Microsoft, which currently only in its infancy.
“More will follow”, Kallasvuo promises.
Nokia World 09