Thousands of Finnish companies advertising on Google pages

Price of travel and contact lens ads has risen sharply

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Already thousands of Finnish companies advertise their products and services in the Google search engine. Dealers of hotel accommodation, flights, instant loans, and contact lenses, to name but a few, compete for visibility next to the search results.
      Prices of advertisements affiliated with certain search terms have risen sharply in the auctioning aimed at advertisers. Helsingin Sanomat looked into the prices of ads displayed on Google in connection with 20 Finnish search terms.
      The investigation was carried out by using the Google Adwords Net tool, which anybody can use free of charge.
     
In last Friday's comparison "piilolinssit" (contact lenses) was clearly the most expensive Finnish search word.
      According to the Adwords estimate, a clearly visible advertisement next to the related search word results will cost the advertiser around EUR 3.96 per one click on the ad.
      Advertisers can choose how much they want to pay for their ads. The visibility on Google depends on the price the advertiser has set for the ad. If the sum is too small, hardly anyone will find the advertisement.
      The contact lens ads on the front page of the search results are beginning to compete in visibility with the actual search results. The search results themselves are not for sale.
     
Finnish Internet users are primarily pleased with the ads, for Finns in increasing numbers purchase their contact lenses over the Net.
      The second most expensive search term that Helsingin Sanomat found was "tilitoimistot", bookkeeping agencies. One click on the ad costs the advertising accountancy firm EUR 1.58.
      According to managing director Pekka Koskinen of online business intelligence firm Snoobi Ltd, it is estimated that between 3,000 and 6,000 Finnish firms are already advertising in Google.
      Anyone can use the Adwords tool to design Google ads, with no special training needed.
      The Google search engine gets practically all of its revenue from online advertising. Of the company's net sales of EUR 4.7 billion last year, 60 per cent came from the American market.


Links:
  Google Adwords

Helsingin Sanomat