The management of Nokia was apparently not aware that the controversial promotional YouTube video promoting the new model Lumia 920 phone was not shot on the company’s new Lumia 920 smartphone, according to a Nokia employee interviewed by Helsingin Sanomat.
On Thursday Nokia apologised when it was pointed out that the video, which was released in connection with the launch of two new smartphone models, had not been shot using the Lumia 920, as suggested by the context. On the video, a camera crew in a van can be briefly seen in a reflection.
The anonymous Nokia source told Helsingin Sanomat that "relatively intense investigations" are going on in the company aimed at ascertaining what happened, and to make sure that nothing like that emerges again. The source says that the demands for a thorough accounting came from President and CEO Stephen Elop. Helsingin Sanomat has learned that the advertising video was produced by the Finnish production company Kennel Helsinki. The company’s producer Katja Jokinen is not confirming or denying the report, saying that only Nokia can comment on the matter.
Nokia says that it does not disclose who its cooperative partners are.
The Nokia source interviewed by Helsingin Sanomat was at pains to say how difficult the situation has been for Nokia employees.
"We already have a handicap on the market, even though the mew products really are good. Then the launch gets drowned out by a stupid thing like this."
The anonymous source emphasised that the OIS technology promoted on the video is "truly dazzling", and that the company needs to demonstrate how it actually works.
