close window A quick vox-pop survey indicated for the most part that an increase in the price of beer would not affect people's buying of the beverage. Martti Leivonen of Vantaa noted: "”Five cents will not make any difference. The essential thing is the percentage of the alcohol content. If the alcohol content of beer is dropped from 4.5% to 3.5%, I will never drink that. I have been to Sweden so many times that I know how it tastes.”