Alcohol consumption in Finland has declined hand-in-hand with the erosion of the purchasing power of Finns. On Wednesday, the Finnish Hospitality Association (MaRa) revealed that revenue from the alcohol tax in 2013 was 93 million euros lower than anticipated by the Government in its budget draft. Pasi Holm, the managing director of Pellervo Economic Research Institute, believes the lower-than-expected revenue is chiefly attributable to the deteriorating purchasing power.
“I believe the poor yield is a result of people no longer being able to consume. They spend money more frugally and consider their [consumption habits] more carefully. This has also resulted in a decline in alcohol consumption,” Holm explains.