The publisher of Finnbay has yet to come forward to defend the English-language news outlet following its thrust into the eye of a media storm on Saturday. As a result, the identity of the publisher remains a mystery. The news portal on its web-page makes no mention of its editor-in-chief despite a legal requirement to do so. In addition, the street address given on the contact page, Esplanadi 35, does not exist – nor is there any sign of Finnbay at the address Pohjoisesplanadi 35.
HS in English
Publisher of Finnbay yet to come forward
The phone number given on the page is similarly not in use, and e-mails sent to the addresses provided have yielded no replies. On Monday, Onur Yalcintas, a spokesperson at Finnbay, did not respond to e-mails and phone calls by Helsingin Sanomat.