Red wine is steadily gaining popularity in China. Between 2007 and 2013, the Chinese almost tripled their consumption of red wine, while the consumption dropped by 18 per cent in France and by nearly six per cent in Italy. For most Chinese, red wine is still only an occasional commodity, with the per capita consumption totalling 1.5 litres, compared with 11 litres in Finland. Small glasses, however, amount to huge number of bottles on the scale of the whole country. The Chinese are drawn to red wine partly because of the symbolism of its colour, with red traditionally considered lucky, and partly because of red wine's health effects.
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Red wines in high demand in China
The nouveau riche of the country are also interested in fine wines as an investment and a status symbol, with demand for expensive wines growing rapidly.