Reducing costs, promoting sales and putting into service its new fleet of Airbus A350s. These three measures will enable Finnair to end its loss-making streak, believes Pekka Vauramo, the CEO at the national carrier. “That is the trinity,” concurs Jorma Mäntynen, a professor at the Department of Information Management and Logistics of the Tampere University of Technology. “These are the key factors. It's quite another matter how they succeed,” he reminds.
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Finnair's hopes rest on new fleet
Finnair is truly in need of a lift. On Friday, the airline announced that it has yet again incurred massive quarterly losses, cautioning investors that its result for the entire year will be in the red. With its net sales slipping by 7.