Canadian lawyer has faith in the Santa Claus brand
A Finlandified Canadian lawyer and gaming company consultant, André Noël Chaker, has taken to becoming the Niilo Tarvajärvi of the digital age. Chaker has lived in Finland for twenty years and truly believes in Santa Claus and wishes that others would as well. It is a much better business than it has been understood to be in Finland, he says. American economists even have their own term for Christmas economics: santanomics. Contrary to estimations of Finns, the brand price of Santa and Christmas should be counted in billions, says Chaker.