Food prices in Finland are set to decline as retailers compete for increasingly price-conscious consumers. On Sunday, S Group announced that it will on Monday reduce the prices of over 400 common grocery items at Prisma hypermarkets and roughly 100 items at S-markets. K-stores slashed their prices already in November.
HS in English
Stiff competition sees food prices fall
“This is an example of how tough the price competition is,” analyses Kari Luoto, the managing director at Finnish Grocery Trade Association. The price cuts signal the end of a prolonged rise in food prices.