Anttila must be pulled into the 21st century and regain its relevance in the lives of modern-day Finns, envisions Markus Roschel, who as the new managing director of Anttila will seek to restore the profitability of the heavily loss-making department store chain. Kesko on Monday sold its Anttila and Kodin1 department stores to 4K Invest for one million euros.
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Kesko divests Anttila for €1m
“Anttila hasn't been able to keep up with department store trends,” Roschel summarises the struggles of the traditional retail chain. “We have to improve the customer experience.